Small Business Feature Part I: Farmer Florist: Willow & Mabel Garden Co., Poulsbo, WA
Talking about my friend Carolyn and her passion for growing flowers is pretty easy to do. She and I met through our mutual interest in starting a homestead business from scratch and have been supporting each other in any which way that we can to encourage each small step toward our big picture dreams.
I think back to the first time that we met for a glass of wine to talk about all things farming and I smile knowing that we talked for hours without looking at our phones. Carolyn has worked her tail off to get her business, Willow & Mabel Garden Co., off the ground and she’s doing a heck of a job with only a few years in. The progress that I’ve seen from just one season to the next is impressive as the volume of flowers she’s growing expands, her summer flower CSA sold out and wedding orders are coming in; I am excited to see where she is headed next!
A topic that Carolyn and I discussed at length over our glass of wine and one that I am deeply passionate about as a ‘picture storyteller’ myself, is the importance of sharing our stories and inviting others to be a part of the journey. This creative storytelling is the purpose behind these first set of images I took of Carolyn on her farm, to capture the early spring planning phase, which is time sensitive hard work that largely goes unnoticed by the average person picking up a bouquet at the grocer. She spends hour after hour planting, watering, thinning, soil amending, re-potting and on and on. In fact, she had erected this very greenhouse just weeks before and already it was filled with starts as soon as the door was hung; all destined to grow into beautiful arrangements and bouquets. This woman is working harrrrd. And this is one of the many reasons why we should consciously buy our flowers from local growers just as much as we believe in the benefits of shopping local to support our local economy. To find a farmer florist in your area, visit slowflowers.com and plug in your location for a list of local growers.
To read a little more about ‘why’ Carolyn started this journey in her own words, Northwest Healthy Mama, posted an in-depth blog feature and be sure to visit Willow & Mabel Garden Co. to learn more about her summer flower CSA program and floral design services.
Curious how she came up with the business name? Carolyn named her business after her two goats, Willow and Mabel – these cuties are pictured below. Also, Part II of this business photo series is busting with summer blooms and coming soon!